
Asstromelias
2019-2021
Business owner and Brand Manager – Super-Premium DTC sustainable denim brand
The products

Proud to be northerners
We celebrate the relationship between the mexican cowboy and denim. Our designs are the reinterpretation of modern western wear.
Love your ass
E-commerce & thesis
“Study, design and implementation of an
e-commerce and its marketing strategies for the Asstromelias brand”
For my dissertation project I build and launched an e-commerce site achieving to graduate with honors defending the thesis enttitled: